Growth Hacks To Skyrocket Conversions And Traffic
If you’re reading this, chances are you’ve probably heard this business story…
“XYZ company was slowly trudging along like everyone else, fighting for every scrap of business they could snatch. But all of a sudden, they’re producing shocking revenue numbers, attracting attention, and acquiring thousands of customers.”
These stories are fun and inspiring to read. But when you dig a little deeper, you often find the cause of their explosive results: Growth hacking…
But what exactly does growth hacking mean?
According to Sean Ellis (the guy who coined the phrase), “A growth hacker is a person whose true north is growth. Everything they do is scrutinized by its potential impact on scalable growth.” And, “They must have the creativity to figure out unique ways of driving growth.”
But growth hacking isn’t just for startups and growth obsessed businesses. The same creative, “more out of less” mentality can be used to inject serious power into your content marketing.
Two Kick-Ass Examples Of Growth Hacking
Ashley’s Lumpy Mail:
Ash Ambirge founder of The Middle Finger Project, had trouble securing leads for a company she worked for. Emailing wasn’t doing her any good, and she was rejected constantly.
So she took an unusually creative approach.
Ash marched over to a roofing supply company and grabbed 30 roofing shingles. She then mailed a roofing shingle to each of the 30 home building companies she wanted to work with; with the words ” My Company + Your Company = sales through the roof.”
The results of this creative shenanigan?
An incredible response rate of over 90%, and deals with most of her leads.
Tripl’s Parking Tickets:
In 2012, while 200 of the biggest names in tech were busy listening to various product pitches…CEO of Tripl, Peter Sullivan–who at the time lacked the street cred to even attend the event –placed close to 300 fake parking tickets on their cars.
Each ticket read: “Violation: You have illegally been subjected to make a big investment decision based on a 2 minute demo pitch.”
Peter managed to photograph his actions. And quickly uploaded the image and his story to the news site of the company responsible for the event. The results of this gutsy stunt?
In the span of a few hours, the stunt went viral. Two major tech outlets had already posted coverage about his exploit. And the subsequent attention he gained helped springboard his startup to over 40,000 users within its first year.
Growth hacking lead to an usual amount of growth in the examples above. And it can do the same for your content marketing.
If you want to learn how to growth hack your way to more subscribers, traffic, and revenue…keep reading.
1. Crank Up The Power of Your Call-To-Action
“Your call-to-action represents the tipping point between bounce and conversion.” (Conversion rate optimization expert, Michael Aagaard)
Strengthening your call to action (CTA) is one of the lowest hanging fruits for boosting conversion rates.
Case in point: Oli Gardner (co-founder of Unbounce) wanted to increase trial sign-ups for the Unbounce landing page builder. His goal was to craft a stronger CTA for better conversions, so he split tested the word “your” against “my”. Doesn’t seem like much of a change, right?
Well, this one word change resulted in a 90% increase in click-through-rate (CTR) to the payment page.
And in another study, CTR shot up by 21% when button color was switched from green to red:
As the case studies above show, CTAs are small hinges that swing big doors. The smallest of tweaks can yield big conversion gains. But keep in mind, color and copy aren’t the only variables you can test. You should also consider tweaking your:
- CTA size
- CTA button shape
- CTA location
And remember, what works for others may not work for you. To maximize results, split test your current CTA against best practices and take things from there.
2. Stretch Your Content
By aiming to squeeze more out of published content, you get more out of your work because you can spread fresh content to multiple platforms. This means you extract more ROI out of each piece of content, and potentially reach a larger audience.
For example, if you have a series of in-depth blog posts or case studies, you could turn them into ebooks and offer them as opt-in incentives. You could even make video tutorials based on those topics. Or you can use sites like Udemy and Skillshare to create digestible courses.
Brainstorm possible ideas, you’ll be surprised at the creative possibilities.
3. Harness The Power of Content Upgrades
The traditional opt-in freebie is still effective, but everyone’s offering something these days. It’s expected.
The content upgrade. It’s an underused hack that’ll quickly spike your subscriber numbers.
So what exactly is a content upgrade? Unlike traditional “site-wide” opt-ins, a content upgrade is bonus content tailored for page-specific information.
Let’s say you help businesses with marketing…and a PPC plagued business owner lands on your site. He’s skimmed over your “site-wide” ebook for creating killer landing page copy (it doesn’t meet his needs), and clicks on your guide to boosting ROI with PPC advertising.
Now, while scrolling through your post–or after he finishes–he’s given the option to sign up and get your free PPC ad checklist and starter guide.
There’s a higher chance of him now signing up, because your offer helps extinguish his burning problem. It scratches his immediate itch.
Content upgrades have been proven to blow up conversions. Brian Dean from Backlinko skyrocketed conversions by 785% (without split testing) after offering content upgrades. And Tim Soulo from Bloggerjet.com soared conversions by 300%.
Content upgrades are great hacks because:
- They are highly relevant to your content
- They are less intrusive
- They work from your visitor’s interest
- They give your posts additional value
- The let you optimize traffic
Feeling muddled with ideas? Don’t worry, use hack no.2 mentioned above. Stretch the content you’ve created into a checklist, report, cheat sheet or tutorial. And ask yourself: What solution is the visitor looking for and how can your upgrade help him get it?
4. Give Infographics Some Love
Are you using infographics in your content marketing? If not, you’re missing out.
And infographic popularity has soared…search volumes have “increased by over 800% in just over 2 years.”
For more advice, check out this beginners guide to using infographics for more traffic.
5. Crank Up Your Headline Power
Famed copywriter David Ogilvy said–“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”
Your content is no different.
An article on Pickthebrain.com describes how one change propelled a blogger from 100 to 5000 visits. Another post on Boost Blog Traffic shows how 70,000 additional social shares were scooped up from the same change.
Can you guess the change?
Nope, it wasn’t getting an influencer to share their stuff. And it wasn’t advanced social media marketing either.
It was just a stronger, clearer, headline. That’s all.
In Upworthy’s slide deck” The Sweet Science Of Virality”, they hammer you over the head with the importance of headlines.
Your headline acts as a gatekeeper to the rest of your content. It has to sucker punch your reader with enough value, curiosity, surprise, or shock, that he can’t help but click.
Just take a look at the difference bumping up headline power made for them.
Zach Walls Speaks about family
Two lesbians raised a baby and this is what they got
There’s definitely more pulling power in the second one. But how much of a difference did this change make?
Upworthy reports that it resulted in 16 million more views. Not bad for a simple tweak, aye?
Upworthy’s secret lies in testing their headlines. Out of 25 headlines, they pick the top two, A/B test them against each other, and pick the winner.
To shoot up your content marketing ROI, do the same.
Create multiple headlines for your content, test the best against each other, and pick the winner for more traffic.
Want an easy hack you can use right now to boost traffic? Go through your most popular posts, make a list of headlines you’re sure can be improved, and power them up.
You’re guaranteed to have a more traffic.
Content marketing has changed the way businesses operate online. And while it’s capable of generating amazing growth, it’s also hard work. These growth hacks above will help ease your journey towards more subscribers, traffic, and growth.
Your next step…
Get busy. Start putting these strategies to use! Also…
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